The London-based esports organisation LDN UTD has announced that it has signed a partnership deal with Alienware and Dell Gaming, bringing the hardware manufacturer on as its official PC and gaming display partner for 2022.
"Alienware is a brand that is synonymous in the world of gaming, and at LDN UTD we are pleased to welcome Alienware to the LDN UTD family," said LDN UTD's commercial manager, Hannah Shields. "We are looking forward to using their state of the art equipment to make gaming accessible to all at our purpose driven Centre Of Excellence."
As part of the deal, we're told that Alienware/Dell will supply displays to LDN UTD's education and career initiative, UTD EDN, and in return Alienware/Dell branding and logos will appear on LDN UTD's digital branding and on its Valorant Champions Tour jerseys, respectively.
There is no mention of the financials behind the deal.
