Esports organisation Cloud9 has revealed that they've partneded with Puma for the spring split of the League of Legends Championship Seris (LCS) in North America, the largest esports deal to date for Puma and the first-of-its-kind apparel partnership for Cloud9 too.
Puma is now the official apparel provider, but also the official game-day pants and shoes provider too, adding to their existing partnerships with traditional sports teams like AC Milan and Scuderia Ferrari.
"Esports are becoming increasingly popular with our consumers, so this is a very exciting deal for us," said Adam Petrick, Puma's Global Director of Marketing. "Cloud9 is poised to have a great LCS season, and we're grateful for the opportunity to be a part of it. We look forward to working with the Cloud9 team to make sure their players look as stylish off-stage as they do on-stage."
"We can't think of a better way to kick off 2019 than with this incredible apparel partnership with Puma," sadded Jack Etienne, Cloud9 CEO & Owner. "Puma is recognized throughout the world, and having Cloud9 join Puma's roster of cultural phenomenon denotes an exciting new chapter for our organization. All of us are looking forward to what we'll create with this partnership, and how good we'll look while doing it."
Cloud9's first game in the LCS comes against Team Liquid next Saturday, January 26. Is Puma a good choice?