North American esports organisation Complexity Gaming has revealed that doors have opened for its new headquarters - the GameStop Performance Center - which is close to the Dallas Cowboys World Headquarters in Frisco.
"We see the opening of our new headquarters as a critical step toward the professionalization of the esports industry overall and our vision for Esports 3.0," said Jason Lake, Founder and CEO of Complexity Gaming. "Given our organization's deep history, we are excited to continue this journey with an unprecedented facility that will drastically improve the lives of our players and provide a permanent home at The Star in Frisco for our fans old and new."
"The opening of Complexity Gaming's headquarters at The Star provides fans of all ages an opportunity to engage with our franchises in a unique, hands-on way," said Jerry Jones, Owner, President, and General Manager of the Dallas Cowboys. "The GameStop Performance Center will bring a new excitement to the world of esports and adds yet another unique experience to The Star that fans and visitors will be able to see up close and in person on our campus."
The center was designed by Icrave and features training rooms, a mind gym, decompression porch to calm down after training, an innovation lab for training, and Miller Lite player lounge, and a stream studio.
This center is also open to the public as of this summer, featuring events, a shop, and other entertainment. Esports events will be streamed there as well, not to mention gaming stations and tablets.
Can this boost Complexity's game?