State Farm has already been a sponsor for League of Legends esports for a while now, but the game's site has confirmed that this is being extended until 2021, meaning State Farm will continue to sponsor the global events (Mid-Season Invitational, World Championship, and All-Star Event) as well as the Championship Series (LCS) and College Championship.
This new sponsorship will include the 2021 World Championship, and we'll continue to see the State Farm Analyst Desk, among other features that have already arrived with the collaboration.
"We're proud to announce that State Farm is extending their sponsorship with League of Legends esports and the LCS, reaffirming the unparalleled value and opportunities that our sport delivers to brands," said Naz Aletaha, Head of Esports Partnerships at Riot Games. "State Farm has a rich history of sponsoring some of the biggest sports and athletes in the world, and we were thrilled to be their first-ever sponsorship in the esports space at the start of our 2018 season."
Is this a good move for State Farm and Riot Games?