Esports organisation Fnatic has announced that former CEO of the Mercedes AMG Formula One team Nick Fry has joined the team as Head of Commercial Strategy, providing advice as Fnatic looks to grow and expand in esports across the world.
Fnatic aims to use Fry's experience in performance management as well as media rights and global rights as they try to innovate its partnerships with brands, and considering Fry begun his career back in 1977 and has been involved with Formula One for 11 years, he seems a good fit.
"Having someone of Nick's experience and stature is of significant value for Fnatic and esports as a whole," said Wouter Sleijffers, CEO of Fnatic. "When it comes to esports, we're in the forefront in terms of innovation and delivering value for the brands, leagues and partners we work with. Now is the time to build on the momentum we've created - Nick has experience that will aid us in doing exactly that."
"I'm incredibly excited to be joining such a forward-thinking company like Fnatic. As it stands, Fnatic is widely recognised among the biggest brand holders in sports, music and entertainment, and my role is to not only strengthen that position but also build on it. With esports in 2017 drawing 258 million unique viewers globally last year, the world's biggest brands have started to take notice and want to be part of the action. Fnatic is leading the way for non-endemic and global brands to create a route towards the opportunities that esports is presenting," added Fry.
Do you think this is a wise move for Fnatic?