Esports organisation Gen.G has revealed that Jordan Sherman has been appointed as Head of Sponsorships and Revenue, bringing his experience from the traditional sports industry into esports, having worked with Major League Baseball Advanced Media and the Los Angeles Clippers in the past.
"Esports is the future of professional competition and Gen.G is at the forefront of the esports industry with its global reach," Sherman said. "I've seen first-hand how MLB and NBA partnerships can drive revenues and reach business objectives for our clients and I am excited for esports to further develop into the next frontier for even greater results. Connecting premier brands with Gen.G and engaging such an amazing fanbase is an incredible opportunity, and I look forward to elevating the Gold Standard esports experience."
"We are incredibly fortunate to have premier talent such as Jordan join the Gen.G team," said Gen.G COO Kent Wakeford. "Jordan's unique experience working with premium sports and digital brands provides Gen.G with invaluable contacts and resources to further engage Gen.G's valued fans."
Sherman will focus on all of Gen.G's fans and territories, hoping to bridge the gap between East and West. What do you think is the best way to go about this is?