It has been revealed that the Danish esports organisation, Astralis has signed a deal to acquire a majority stake in the Danish broadcaster, PIXEL.TV. Mentioned in a blog post, we're told that the deal will see Astralis cement itself in the entertainment business, and that PIXEL.TV's management and current format will remain unchanged, with CEO and founder, Thomas Bense continuing to lead.
"PIXEL.TV was the first Danish internet-based TV platform and over the past decade CEO Thomas Bense has built a strong position in the Danish gaming and entertainment community," said Astralis CEO, Anders Hørsholt. "The acquisition is a strategic move that will support the Astralis brand and activities, significantly strengthening our digital production, presence, and reach, to further engage a fast-growing audience."
Astralis has also noted that it has ambition to see PIXEL.TV become the largest gaming platform in Denmark, while also remaining a source of entertainment across all of its channels.
