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DoorDash joins the LCO as its main naming rights partner

The League will now be known as th...
Ben Lyons Senior Editor 15 6 月 2021

The Oceanic League of Legends competitive league, the LCO, has announced a new naming rights deal with DoorDash that will see the league renamed the DoorDash LCO. The deal will see the LCO renamed for at least the second split of the season, but no information on the future or the financials of the deal has been disclosed as of yet.

"It's great to get carried every once in a while, and we're stoked to be climbing into DoorDash's backpack," said Graeme Du Toit, Head of Commercial for the LCO. "They've been really supportive of our vision for the league and I'm excited to see what we can do together. Whether it's nuggets after you wake up at 5pm, or a quick dinner after work before hitting soloq, convenience is critically important for us. We're looking forward to leveraging DoorDash to improve the LCO experience for our fans. Hopefully that spills over into DoorDash making your lives more convenient outside of match days too."

The LCO Split 2 has started today, and will see competition until August 11 You can find the schedule for the weeks ahead here.

Senior Editor Ben was a Senior Editor at Gamereactor UK. When he wasn’t writing, editing or filming for Gamereactor, he could usually be found playing an FPS or getting lost in a sprawling RPG.
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