Last year car manufacturer Ford created an esports team called Fordzilla, and since then the company has continued to move further into the digital realm, this time with a new project called "Team Fordzilla P1".
In short, the captains of Ford's five Fordzilla esports teams will be working with Ford and consulting on the creation of a new digital-only car that won't be based on a real-world model - a first for the company.
"We all love racing our dream cars but ultimately these are usually painstaking recreations of vehicles that actually exist in the real world," said German Fordzilla team captain Angelo Bülow. "It will be an absolute thrill to get behind the wheel of the #TeamFordzillaP1 for the first time knowing that not only have we helped to create it but that no-one else has ever driven it before."
Alongside contributions from esports professionals, we're told that there will be regular Twitter polls where fans will also be able to have their say, and in particular, it sounds like the community will have an impact on how it looks.
"Coming up with a no-holds barred race car for the virtual world is when the gloves come off and the design team can really let their imaginations fly. The expertise of gamers is crucial to ensuring that this will be the best-looking car on the grid," Ford Europe's design director Amko Leenarts said.